In Early 2021, buub was founded in Dubai by Reena Chavda, and later branched out internationally to the UK and beyond. 

Through her own personal wants and needs she longed for a solution to be able to wear plunging necklines and backless outfits without ugly bras on show.

After trying many of the other ‘solutions’ on the market and feeling very disheartened, Reena decided to develop her own range of tapes. For many years Reena, with her DD bust, struggled to wear clothes she saw her friends wearing so easily. She wanted to create a product that could allow women, of all shapes and sizes, to discreetly feel secure and confident.

Reena used her time during the first Covid lockdown to contact different manufacturers. She tried and tested multiple tapes and then created her own product that superseded all others on the market. Finally Buub was born!

Buub is the perfect tape that is, not only, kind on the skin but still gives the amazing lift and hold she was so desperately looking for. Buub has finally given Reena the help she needed to wear plunging necklines and a variety of other styles with ease.

Reena is her own best customer, she loves the products and knows you will too!